Brand refresh for the iconic Australian pool brand.
Previous Logo: Sterns iconic 60 year old logo needed a refresh to give it a fresher and more modern appearance.
New Logo: is keeping true to the brands iconic "SP". A brighter "pool" blue was used to give the fresh look and feel. A new modern font playing on the dark and bright blues, ties in with the old vs new.
Previous Brochures: Sterns original brochures were dark and text heavy.
They needed a cleaner, easy to read style that's stragety was to advertise their family friendly pools.
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New Brochure: modern, higher end with a family feel. Large images and the text broken up so it's easy to read and navigate.