David Jones Catalogue Cover Designs

Summer clearance Catalogue Cover Design

Summer clearance Catalogue Cover Design

Mid Year Clearance Catalogue Cover Design

Mid Year Clearance Catalogue Cover Design

Original Scamps/Drawings Pre Photoshoot

Original Scamps/Drawings Pre Photoshoot

Setting up the lighting, cameras, plinths and products for the photoshoot.

Setting up the lighting, cameras, plinths and products for the photoshoot.

David Jones Catalogue Cover Designs

The graphic design/art direction for the front covers of both the Summer and Mid Year Clearance sales for David Jones were created by BD Brand Design.

David Jones likes to show as many products as possible on the front of these covers so that consumers get the feeling that there catalogue is jam packed with specials. Scamps were first hand drawn for client approval.

Special plinths were created for the shoots, they give a stacked pyramid effect.
The product coluours were chosen to compliment the Yellow of the Mid Year Clearance and the Red of the Summer Clearance. A professional stylist made sure all products looked picture perfect.

James the photographer did a wonderful job with the crispness of the imagery and the lovely shadows that give off many interesting effects.

Benita Dwyer